Wednesday, September 14, 2011

Pantene Commercial

The commercial tells a story of a young deaf girl who tries to learn how to play the violin. Her teacher is an older street performer who communicates with her by using sign language. While she is learning to play the deaf girl is constantly tormented by another girl. Then right before the deaf girl was going to compete in a competition, some people come, beat up her teacher, and smash her violin.

Then girl puts her violin back together and goes to the competition. The broken violin represents all the struggle she's been through her whole life. She has been bullied and discouraged over and over again. So much so that she had become broken inside. Yet like the broken violin, she still keeps playing. It represents her strength and persistence. 

But the commercial is not about her struggle or her story. The real reason for the commercial is to sell Pantene products. As she plays in the competition, her hair is flying around, clearly showing off what the Pantene products can do. There is even a scene of her walking through a field with a butterfly, which has nothing to do with anything, just promoting Pantene. Even though it may be touching to think about the broken violin, thats not what the commercial is about at all.

You can find the commercial by clicking here.

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