In this commercial it shows a group of women who open up a walk in closet and begin screaming. Then there are screams heard coming from somewhere else. We are shown a group of men screaming at a walk in fridge filled with Heineken beer.
The target audience of this commercial is obviously men. It shows that women are excited about clothes and men are excited about beer. This is not true because of course there are women who drink beer, but in this case the men are the ones who Heineken is trying to sell too. This commercial is usually played on stations like ESPN, whose main audience is men who enjoy sports.
Click here to see the commercial
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