In this commercial we see a bunch of people coming out of the sea dressed in yellow and singing. These people are supposed to represent the sun because it is the morning and they are so bright. They go around to people and wake them up by standing by them or singing their song loudly. People are not happy about being woken up. Then at the end a man makes a cup of Folgers coffee and he starts to mouth the words of the song, showing he is no longer bothered by waking up.
This commercial tries to use something people can relate to and make it funny. A lot of people to not like getting up early in the morning. The fact that we see other people not enjoying getting up makes us empathize with them. So when we see the man at the end actually enjoying mornings because he drank a cup of Folgers, it makes us want to drink Folgers so we can enjoy mornings. Another thing about this commercial is that the song is catchy so you get it stuck in your head and then you remember the commercial.
Click here to see the commercial
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